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University of Miami Students to Mentor Senior Citi Executives on Digital Strategies

Miami, Fla.  – September 26, 2013 - 
The University of Miami School of Business Administration and Citi today announced a partnership through which select students will serve as mentors to senior Citi executives as a way to incorporate their perspective on social media and digital technologies for long-term strategies. The unique “reverse mentoring” program, designed by Citi, will involve 15 Citi executives working in the consumer bank, Citi treasury and trade solutions, wealth management and private banking, public affairs and human resources divisions of Citi’s Latin American regional office.

One junior, senior or MBA student from the School of Business will be paired with each of the 15 Citi executives for six months beginning in October 2013. They will focus on such projects as mobile payment and mobile wallet trends; communicating with millennial customers; the social media relationship between consumers and the banking industry and its impact on Citi; the value proposition for prospective Citi millennial employees; and the firm’s digital retail business.

“Reverse mentoring is a very innovative practice, especially in the banking industry. We believe in the valuable contribution that young students can offer through their fresh perspective and we expect to take advantage of that to fine-tune our digital strategy for the next ten or fifteen years”, said Alvaro Marquez, Human Resources Head for Citi Latin America. “The University of Miami School of Business Administration is a great partner for these purposes, since many Latin American social trends and business opportunities are generated or early captured in Miami”.       

The student mentors will work with their executive mentees in face-to-face meetings, as well as virtually, throughout the program.  Throughout the duration of the program the students will receive training sponsored by Citi in presentation skills, innovation and design thinking.

“We are very fortunate to partner with Citi on this program, which we believe will not only bring value to the firm and its digital media strategies, but will enable our students to gain valuable hands-on experience in the business world,” said Eugene W. Anderson, dean of the University of Miami School of Business Administration.  “It is through such experiential learning that our students can test, develop and refine the leadership, networking, presentation and other skills they need to be successful in today’s increasingly competitive business environment.”

The reverse mentoring program is another in a number of collaborative initiatives involving the School of Business and Citi. The firm has recruited nearly 50 young alumni and graduates over the past three years. The offices of undergraduate business education, career services, and alumni relations also work together to bring students and Citi executives together throughout the year. This includes organizing career fairs, bringing Citi executives to speak to student organizations or classes and networking with School alumni who currently work at Citi – a group dubbed “Citi ‘Canes.” Citi Latam recently began hiring students from the School for full-semester paid internships. Students work full-time in a variety of roles, getting the opportunity to connect with people around Latin America.


About the University of Miami School of Business Administration
The University of Miami School of Business Administration is a leading business school, offering undergraduate business, full-time MBA, Executive MBA, MS, PhD and non-degree executive education programs. One of 12 colleges and schools at the University of Miami, the School is located in a major hub of international trade and commerce and acclaimed for the global orientation and diversity of its faculty, students and curriculum. More information about the University of Miami School of Business Administration can be found at www.bus.miami.edu.

About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

For more information please contact: 

Tracy Simon
University of Miami School of Business Administration
Tel: 267-679-2774

Anthony Ingham
Citi Latin America
Public Affairs and Corporate Communications
Tel: 305-347-1400

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