Welcome to the University of Miami School of Business

Accessibility Navigation:

Multimedia Library

Dean Barbara Kahn Shares Insight on Product Packaging on Nightly Business Report

A segment on PBS’s national business news program focused on research by Barbara Kahn, dean of the School of Business, which found that where the image on a product is placed on its package influences how heavy or light the product is perceived to be by consumers. The segment featured Kahn walking around a grocery store discussing the research.

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641