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Customer Insights for Innovation

Robert Meyer, the Warren Johnson Chair and professor of marketing discussed consumer perceptions of product innovations, noting that “We don’t sell products; we sell dreams. How do you put a number on a dream?”

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641