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Customer Insights for Innovation

Russ Klein, the president of global marketing, strategy and innovation at Burger King Corporation says “If the outcome of a process is not a competitive advantage, then it’s not strategy.”

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641