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Faculty and Staff

Dan  Sarel

Dan Sarel

Associate Professor, Marketing

(305) 284-1772
Kosar Epstein 506

Research Interests

  • Likelihood of confusion studies
  • Trademark litigation
  • Consumer adoption of new technologies

Selected Publications

H. Marmorstein, A. Olazabal and D. Sarel, "Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable Expectations" American Business Law journal (with), Vol 5, Issue 1 (2014)

D. Sarel and H. Marmorstein, “The Effect of Consumer Surveys and Actual Confusion Evidence in Trademark Litigation: An Empirical Assessment”, Trademark Reporter  99, No. 6. , 1416-1436 (2009)

D. Sarel and H. Marmorstein, “Customer Relationship Management in Banking:  An Introduction and Strategic Implications” Journal of Financial Services Marketing,  Fall 2007 Vol. 12, Number 2, November 2007 , pp. 97-101,  Editorial for special issue on CRM in Banking

Teaching and Professional Experience

  • Teaching, Executive MBA, MBA and Executive Education programs, University of Miami
  • Marketing Consultant, Leading national and international corporations
  • Exert Witness, State and Federal Courts on marketing issues, trademark and advertising litigation in particular


  • D.B.A., Harvard University
  • MBA, with Distinction, Hebrew University
  • B.A., Economics, with Distinction, Hebrew University


  • Marketing research
  • Marketing communication
  • Service industries (health care, financial, travel)
  • IP and trademark litigation

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641