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Faculty and Staff

A.  Parasuraman

A. Parasuraman

James W. McLamore Chair in Marketing, Professor, Marketing

(305) 284-5743
Kosar Epstein 511

Research Interests

  • Defining, measuring and leveraging service quality
  • Role of technology in service delivery
  • Strategies for effectively marketing technology-based products and services

Selected Publications

Technoready Marketing: How and Why Your Customers Adopt Technology, The Free Press (coauthor with Colby)

Marketing Services: Competing Through Quality, The Free Press (coauthor with Berry)

Delivering Quality Service—Balancing Customer Perceptions and Expectations, The Free Press (coauthor with Zeithaml and Berry)

Honors and Awards

  • Fellow of the American Marketing Association, 2016
  • Gil Churchill Award for Lifetime Contributions to Marketing Research, 2013
  • Paul D. Converse Award for Significant Scholarly Contributions to Marketing, 2012
  • Maastricht University Honorary Doctorate degree, 2011
  • Society for Marketing Advances' “Elsevier Distinguished Scholar” award, 2009
  • “Distinguished Alumnus” award from IIT-Madras, 2005
  • “Distinguished Fellow” of the Academy of Marketing, 2004
  • Academy of Marketing Science’s “Outstanding Marketing Educator” award, 2001
  • American Marketing Association’s “Career Contributions to the Services Discipline” award, 1998

Teaching and Professional Experience

  • Teacher of marketing courses at undergraduate, master’s and doctoral levels at various universities
  • Leader of executive seminars at major companies
  • Speaker at academic and practitioner conferences


  • D.B.A., Marketing (Quantitative Business Analysis and Statistics minor fields), Indiana University, 1975
  • MBA, Indian Institute of Management, Ahmedabad, India, 1972
  • B.Tech., Mechanical Engineering, Indian Institute of Technology, Madras, India, 1970


  • Services marketing
  • Service quality measurement and improvement
  • Technology’s role in marketing to and serving customers

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641