Welcome to the University of Miami School of Business

Accessibility Navigation:

Faculty and Staff

Smita  Kulkarni

Smita Kulkarni

Lecturer, Marketing

(305) 284-2997
Kosar Epstein 517

Research Interests

  • New Product Launch Strategies
  • Emotional associations with brands and their role in product success or failure

Selected Publications

"McDonald's Ongoing MarketingChallenge: Social Perception in India" in Online Journal of International Case Analysis(Co-authored with Walfried  Lassar)

Teaching and Professional Experience

  • Lecturer, University of Miami
  • Assistant Professor, Maharashtra Institute of Technology 's School of Management, Pune, India
  • Marketing Executive, Microlineand Aptech Hardcore, Pune, India


  • Ph.D., University of Pune, India
  • M.S., Master of Management Sciences (Marketing), University of Pune, India
  • Diploma, Business Management, Shivaji University, India
  • Diploma, Industrial Electronics, Board of Technical Education, India

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641