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Faculty and Staff

Ram  Krishnan

Ram Krishnan

Research Professor, Marketing

(305) 284-9203
Kosar Epstein 507

Research Interests

  • Role of perceived price on consumer judgment
  • Managing change in global operations
  • Online Marketing Strategies
  • Innovation in Emerging markets

Selected Publications

“Marketing Research,” (Boston, MA: Houghton Mifflin Company), 2rd Edition, (Co-authored with A. Parasuraman, Dhruv Grewal).

“Retail Success and Key Drivers,” Murali Mantrala and Manfred Krafft (editors), Springer, pp. 13-25(co-authored with Dhruv Grewal, Michael Levy, and Jeanne Munger)

“Integrated Multichannel Communication Strategies: Evaluating the Return on Marketing Objectives – The Case of the 2004 Ford F-150 Launch,” Journal of Interactive Marketing,  (co-authored with Rex Briggs, and Norm Borin)

“A Collaborative Value Creation Model for Strategic Marketing,” Icfai Journal of Marketing Management  (co-authored with M.J.Xavier and Norm Borin)

Teaching and Professional Experience

  • Graduate and Under-Graduate Courses
  • Executive Education Programs
  • Marketing programs for companies around the globe


  • Ph.D., Virginia Tech
  • M.Tech., Industrial and Operations Research, Indian Institute of Technology, Delhi India
  • B.E., University of Madras, India


  • Marketing Research
  • Global Marketing Strategies
  • Strategic Marketing
  • Pricing Strategies
  • Product and Brand Management

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641