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Faculty and Staff

Joseph  Johnson

Joseph Johnson

Associate Professor, Marketing

(305) 284-1379
Kosar Epstein 508

Research Interests

  • Marketing and big data analytics
  • Marketing-Finance Interface
  • Text analytics
  • Health care analytics
  • New product development
  • Branding

Selected Publications

“Identifying High Value Customers: A Neural Network Application,” (with Edward Ip) in “Neural Networks in Business: Techniques and Applications,”Kate Smith and Jatinder Gupta (editors)., 2002, Idea Group Publishing, Hershey, PA 17033.

“Measuring Brand Sentiment Using Emojis” with Sharat Dwibhasi and Goutam Chakraborty SAS Users Global Conference, April 2016. 

“To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts,” (with Gerard Tellis and Edward Ip), Journal of Retailing, 89 (4), 2013, 361- 373. 

“Persistence and Learning: Success Factors of Taiwanese Firms in International Markets,” (with Eden Yin and Hueiting Tsai), Journal of International Marketing, Vol.17, No. 3, (Sep. 2009), pp.39-54. 

“Beyond Conjoint: Advances in Preference Measurement,” (with Oded Netzer, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Eleanor M. Feit, Sam K. Hui, John C. Liechty, James B. Orlin, and Vithala R. Rao), Marketing Letters. 2008, vol. 19, issue 3, pages 337-35.

“Drivers of Success of Market Entry into Emerging Markets: The Case of China and India,” (with Gerard J. Tellis), Journal of Marketing, Vol. 72 (May 2008), pp.1-13.

“The Value of Quality,” (with Gerard J. Tellis), Marketing Science, Vol. 26. No. 6, Nov-Dec 2007, pp. 758-773.

“Beyond Tax-Loss Harvesting: Maximizing Effective Returns by Accelerated Recognition of Long- term Gains,” (with Howard Marmorstein, John M. Charnes, and Dan Sarel), Journal of Taxation of Investments, Vol. 25, 1, Fall, 2007, pp 77-89(13). 

Tax Loss Harvesting In Quarter 1?”(with Howard Marmorstein, John M. Charnes, and Dan Sarel), Journal of Taxation of Investments, 2006 (Winter). 

“Statistical Measures For the QR Algorithm,” (with Robert E. Kalaba and H. Natsuyama), Journal of Optimization Theory and Applications, Vol.127, No.3, Dec.2005

“Blowing Bubbles: Heuristics and Biases in the Run-up of Stock Prices,” (with Gerard J. Tellis), Journal of the Academy of Marketing Science, Vol. 33, No.4, Fall, 2005

“Losers, Winners and Biased Trades (with Gerard Tellis and Deborah Macinnis), Journal of Consumer Research. Vol. 32, No. 2, Sep, 2005. 

“Interactive Profiler: An Online Data Visualizing Application for Educational and Marketing Databases,” (with Edward H. Ip and Philip Leung), Journal of Education and Behavioral Statistics, Vol.29, No.2, Summer, 2004. 

“Statistical Measures for the Alpha-Q Algorithm,” (with Robert E. Kalaba) Journal of Optimization Theory and Applications, Vol. 117, No.3, June, 2003. 

Honors and Awards

  • Best Conference Paper: 2014 World Congress of Endourology
  • Provost Research award: 2012
  • James W. McLamore Research award: 2010
  • Winner Best Paper for Award in Journal of Marketing: 2009
  • James W. McLamore Research award: 2007
  • James W. McLamore Research award: 2006
  • James W. McLamore Research award: 2005
  • James W. McLamore Research award: 2002

Teaching and Professional Experience

  • Associate Professor, University of Miami, 2001-Present
  • Lecturer, University of Southern California, Summer 2000
  • Senior Executive (Product), Toyota Division, SSB, Muscat, 1995–1996
  • Deputy Manager, International Trade Division, Tata Iron & Steel Co., 1990-1995
  • Summer Intern, Banque National De Paris, Calcutta, 1989
  • Assistant Manager, (Automotive & Lube Oils) Hindustan Petroleum Corp., Bombay, India, 1985-1988


  • Ph.D., Marketing, University of Southern California, 2001
  • MBA, Marketing and Finance, Indian Institute of Management, Calcutta, 1990
  • B.ChE., Jadavpur University, 1985


  • Marketing Analytics
  • New Product Development
  • Strategic Brand Management
  • PhD Seminar on Marketing Strategy

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641