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Faculty and Staff

 Zoey  Chen

Zoey Chen

Assistant Professor, Marketing

(305) 284-3447
Jenkins 314J

Research Interests

  • Consumer decision making
  • Word-of-mouth communication
  • Social influence
  • Effects of technology on consumer behavior

Selected Publications

Chen, Zoey (2016), Social Sharing, conditionally accepted at Journal of Consumer Research.

Chen, Zoey and Jonah Berger (2016), “How Content Acquisition affects Word of Mouth,” forthcoming at Journal of Consumer Research.

Chen, Zoey and Nicholas Lurie (2013), “Temporal Contiguity and the Negativity Bias in the Impact of Online Word-of-Mouth,” Journal of Marketing Research, Vol. 50, No. 4, pp. 463-476.

Chen, Zoey and Jonah Berger (2013), “When, Why and How Controversy Causes Conversation,” Journal of Consumer Research, Vol. 40, No. 3, pp. 580-593.

Teaching and Professional Experience

  • Marketing Research Instructor, Georgia Tech, 2013 - 2014
  • Marketing Research Instructor, University of Miami, 2014 - Present


  • Ph.D., Marketing, Scheller College of Business, Georgia Institute of Technology, 2014
  • B.S., Marketing and Finance , Leonard N. Stern School of Business, New York University, 2009


  • Consumer behavior
  • Marketing research
  • Social media

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641