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Faculty and Staff

Vamsi  K. Kanuri

Vamsi K. Kanuri

Assistant Professor, Marketing

Jenkins 314H

Research Interests

  • Marketing Decision Models
  • Digital and Multi-Channel Marketing Strategies
  • Service Growth Strategies
  • Performance Implications of Firm and Marketing Communications

Selected Publications

“Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms,” (forthcomingJournal of Marketing (with Murali Mantrala and Esther Thorson)

“A Meta-Analysis of Marketing Communication Carryover Effects,” (Conditionally AcceptedJournal of Marketing Research (with Christine Köhler, Murali K. Mantrala and Sönke Albers) 

“How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships,” (2014) Strategic Management Journal (with Xueming Luo and Michelle Andrews)

Teaching and Professional Experience

  • Instructor, University of Missouri
  • Research Fellow, Reynolds Journalism Institute
  • Consulted for leading Media and Product firms
  • Software Engineer, Infosys Technologies Limited


  • Ph.D., University of Missouri – Columbia, 2015
  • MBA, University of Missouri – Columbia, 2011
  • B.Tech., Jawaharlal Nehru Technological University , 2006


  • Decision Support Models
  • Media Strategies (e.g., subscription design, social media strategy, pricing online content)
  • Service Growth Strategies (e.g., service infusion, service transition)
  • Investor Reaction to Marketing Strategies (e.g., corporate social (ir)responsibility)

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641