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Faculty and Staff

Alejandro  Ruelas-Gossi

Alejandro Ruelas-Gossi

Lecturer, Management

Jenkins 412-B

Selected Publications

Professor Ruelas-Gossi has written several articles for Harvard Business School Publishing with a worldwide impact, which have been cited extensively and reprinted in several languages. His article “The Big T Paradigm” was selected as the one with the greatest impact on HBR in Latin America in 5 years.  The Financial Times has also singled out and published his work in the specialized section: MASTERING SERIES.  Expansion Magazine (a subsidiary of TIME), in its December 2005 edition, featured Professor Ruelas-Gossi’s work together with Porter’s, Drucker’s, Prahalad’s, Hamel’s and Christensen’s contributions as the most influential in the field of business strategy. And in 2007, his November 2006 article, “Strategy Orchestration,” was selected as the most recommended article in Harvard Business Review Latin America. His concept of Strategic Orchestration has been the cover article at Harvard Business Review AL, Nov 2006, and at London Business School -Business Strategy Review, Spring 2011, and it has been considered in both recent books and articles as an essential part of the new taxonomy of the field of strategy.

Invited among the world specialists in Strategy & Innovation to have a personal blog at hbr.org from the Harvard Business Review.

HBR.org publishes his contributions of Latin American trending topics.

Honors and Awards

  • Worldwide recognition of the best seminar (highest evaluations) for YPO in 2011, where Ruelas-Gossi exposed his theory of Strategic Orchestration

Teaching and Professional Experience

  • Consultant and speaker for several of the Fortune 500, including Sony, Motorola, Microsoft, Bristol-Myers, IBM, Philips, Caterpillar, Cemex, Baxter, Ernst & Young, Aon, Techint, AT&T, and Abbott.
  • Senior executive with Cemex and John Deere
  • Founding Managing Director of the think-tank Orkestra (named after his concept of orchestration) – The Basque Institute of Competitiveness, in the Basque Country - Spain.
  • At the NYU Center for the Globalization of Education and Management, Professor Ruelas-Gossi focuses on Latin America, particularly the evolution and patterns of “Multilatinas”.


  • Ph.D., Strategy, The University of North Carolina-Chapel Hill
  • M.S., Management of Technology , Massachusetts Institute of Technology MIT
  • B.S., Industrial Engineering & Systems Dynamics , Monterrey Tech

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