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Client Testimonial

Custom Program Helps Leading Health Care Product Firm

Annual reports, government bid proposals and regulators’ reports can be key pieces of market intelligence — if executives know how to find them, sift through the information and put it to use. The School’s faculty recently taught managers from health care products maker Covidien how to do just that as part of a market intelligence-centered program that the executive education division custom designed and conducted for the company.

The program “was an intense immersion in the latest marketing, market intelligence, strategies and tools for effective decision making,” says Mario Muñoz, Covidien’s manager for integrated marketing, Latin America. Muñoz spearheaded the program, which he developed with professors and David Lecón, the School’s executive education director.

“I researched several programs, and the University of Miami provided me with something that I value a lot: flexibility to work and build the program together,” Muñoz says. “We simply set it up from scratch.”

Covidien was so pleased with the results of the program, which brought 35 managers from its 1,500-person Americas division to the UM campus, that it worked with the School to create a second program, Advanced Supply Chain Management.

For firms interested in setting up their own custom executive education program, Muñoz offers these tips.

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641